+27 65 842 4644 [email protected]

The Adminassist team

About Us

Every single admin assistant at AdminAssist is a professional with proven experience and a basket of specific and general skills. We hand-pick and screen the best of the best and place our administrators at your business where they will fit, have specific industry experience and can spend time to get to intimately know your preferences and procedures. More often than not, the administrator actually assists in streamlining those same procedures.


01. We reap what we sow

So we treat others the way we want to be treated.


02. Time is all you have

So we should use it well. Do what you do best and outsource the rest.



We do what we said we’d do, when we’d said we’d do it.

leaders IN THE FIELD

A Team of Professionals

Lourita Stofberg

Founder + Director of Finances

Lourita is the founder of AdminAssist. She is a maximizer – she can see the potential in people, situations and things and know how to apply it to full effect. She’s also a guru at making the most of opportunities. No-one can scrape more peanut butter out of a jar than she can.

Lourita wants her clients to do more of the things that they’re good at and to outsource the rest.

She lives in Pretoria, has travelled extensively, is married and raising 3 beautiful children.

Letitia Purchase

Director of Team Development and Operations

Letitia is next-level when it comes to research, strategy, project management and empowerment, which is why she’s focused mainly on our assistants – recruiting them, placing them and caring for them.

Letitia draws from work experience in both fast-paced, high-flying corporations as well as from personal, specialised industries.

Letitia loves God. She enjoys travelling, exploring, science & the arts of science, ADORES the ocean and is blessed with a beautiful family.

Marcia Vorster

Director of Sales & Marketing

Marcia holds an Honours in Marketing Management, making her the marketing director at AdminAssist. She is a multitasker of note and has an uncanny ability to keep multiple balls in the air while humming a happy, trendy tune.

She’s lived in Africa and New Zealand and is on a mission to solve one administrative crisis after another across international borders.

Besides travelling, Marcia loves all things related to tea, siestas and second-hand stores.


“It feels like a mountain has been lifted off my shoulders as I can trust that my admin is getting done, on time.” – ALL THINGS AUTHENTIC

“By using an AdminAssist VA I can focus on increasing sales and customer retention while she takes care of my back office admin!” – HELLOAFRICA PROMOTIONS

“I am thrilled that you are taking the initiative after all these confusing emails I sent you and are figuring things out for yourself.  I deliberately threw you in the deep end and you seem to be swimming.”  – K LOSGOTT

“Although I can handle my own administration I prefer my assistant to take care of it while I focus on the tasks in my business which are really important!” – N DE BEER

In the Media