Good employee communication is essential to running a successful company. If you haven’t made changes to your communication policy in recent years, it’s time to look at how SMS marketing can improve communication. When you are looking for ways to streamline communication in 2018, text messaging will have a big impact. From sharing industry news to fielding requests for time off, you will see that better employee communication will result in a better company culture through SMS.
Get Ready for Your Younger Employees
Many people now prefer texting over any other form of communication. This is particularly true with young people who are entering the workforce. When you want to reach the best talent, you have to communicate in the ways they prefer. While emails and phone calls will still play a role in your communication strategy, text messaging will prepare you for the younger generation.
Automate Your Hiring Process
Solid communication is going to help you find the strongest employees during the recruitment process. Use automation to save time and keep employees informed. The hiring process includes a number of steps that can be automated. You can send out potential recruits an automated message as a reminder of an upcoming interview. If an application isn’t complete, you can set up your system to request further information automatically. Communication between your HR department and potential employees will be faster and more efficient through the use of SMS.
Let Go of Useless Communication
With text messaging, you only have so many characters to get your point across. This reduces the amount of fluff you send out, and gives your recipients a clear, concise message. If you have more dynamic content that you want to share, you can send a link instead. If the message is engaging, the recipient is likely to follow the link for further information.
Give Your Employees Insider Information
When you want your employees to be brand advocates, you have to provide them with the industry insider information your leaders are reading. When you get your employees excited about your products or services, they are more likely to become strong advocates of your company. This is done by sharing important industry insights with your employees through SMS and email. Encourage employees to submit news or write for your newsletter to help promote the attitude that you are all in this together.
Improve Flexibility Within Your Workforce
SMS gives your employees the freedom of communication that is not possible through emails and phone calls. When you use texting, your employees are able to get more work done when they are out of the office in the field. In addition, you can allow for more flexible schedules when employees are able to work from mobile devices to get their job done. Many younger employees will value the flexibility that SMS offers.
Make Policy Changes Known Immediately
Few things are more frustrating than making a policy change and then learning that few employees know about the change. Send out an automated mass text message to all employees when there is a new policy or strategy in place. No matter what changes are made, let everyone know about the change right away. For example, if you need to change a meeting time or place, send out a text message in order to reach the largest number of attendees possible. Emails are often ignored, and phone calls take too much time.
With so much technology at your fingertips, stop wasting time. Allow better communication between employees through SMS. You will have an easier time streamlining communication and find stronger applicants for open positions.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.