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We live in a time where the perceptions your customers and clients have about your company can either make or break your business. The customer experience is now more important than ever because it is the foundation on which your reputation is built.

Over the last decade or so, we have seen a drastic change in consumer behaviour. Gone are the days when customers would practise blind loyalty to organisations. People are now more conscious than ever and apart from demanding optimum value from the businesses they support, they also want to see that the company’s actions are for the greater good of society. This is why customer interaction has become paramount in not only keeping a business afloat, but in making it successful, too.

Companies are now forced to be transparent, honest, and open to their customers and the general public. This can only be done if companies create platforms on which they can receive and monitor customer and client feedback. Customer feedback is important because it provides marketers and business owners insight that they can use to improve their business, products, and overall customer experience.

For small businesses, the concept of customer feedback and interaction is often overlooked. As a small business owner, you do your best to please your customers, satisfy their needs and eventually to keep them loyal to your brand. But you can never be too sure that your efforts are yielding desired results. This reason alone is why you should consider collecting customer feedback if you wish to manage customer satisfaction and customer retention.

As open as you might be to improving your business’ customer relations, you might not have the time nor the resources to do so. Luckily, there are VAs you can use who can do this for your business, so you don’t have to hire permanent employees to do something that can only be done on an ad hoc basis. Our VA’s are well equipped to handle your customer relations in terms of customer feedback and testimonials collection, newsletters, and social media management. That way, you are able to build a good customer experience, every time.