The Comedy of Success

Working as a salesperson many years ago I had to do a fair amount of cold calling and canvassing for business. In this line of work, you get to know your city and surroundings quite well and you discover numerous small but useful businesses contributing to the local GDP. I’m specifically referring to those business you typically find in obscure business parks or industrial centres – enterprises that specialise in a single product-line or service, and are tenaciously successful despite the size of their workspace and the number of employees on their payroll. 

These small businesses stereotypically have a reception area smaller than the average study, and every staff member has the front area telephone diverting to their mobiles as they simply do not have time to man the reception area or attend to cold callers. Order books and receipts are usually stacked high on a corner desk and remain untouched for days or weeks on end. 

Imagine for a moment just such a business: a small shipping company in Krameville, Sandton or somewhere in Kya Sands. It’s a place where the manager and staff all wear tool belts and have their hands dirty with grease or sawdust, working away at making sturdy wooden crates to transport a delicate piece of art or machinery to be shipped abroad. Each item marked for shipping is completely unique and so each wooden crate has to be tailor-made. As a result, none of the staff are able to plan their time ahead as their daily tasks are determined by the nature and variety of merchandise sent to them for shipping. 

The comedy of success is the long to-do list that fatefully follows it, and the working hours of the day seem shorter and shorter when trying to complete every task on the list. The unfortunate consequence of success is the mounting lack of dedicated time for administration and keeping house. Small businesses have to educate themselves and embrace the possibilities that surround them. Solutions that will not diminish their profits but add value to their work. Virtual assistants are such a solution and a perfect match for these businesses. Without knocking the business finances, a virtual assistant could easily take care of that to-do list. From answering calls and emails to prioritising production schedules and taking care of customer service, leaving you with time and capacity to attend to the actual work that requires your expertise.


About Us

AdminAssist is South Africa’s largest and most trusted group of part-time assistants.

We love administrative tasks! And we’re really good at it too. So we do people, companies and various organisations’ admin on a part-time basis. Whether you just need someone to change your piling system into a filing system or a regular administrative assistant to support your daily operations, we have a solution!

Read more

Keep in Touch


Facebook Twitter LinkedIn

Latest News


This is how you can be more relaxed, even before your holiday!

How time flies! It is hard to believe that Christmas is peeking around the corner....


How much do you know about "The Employee Experience"?

We are all familiar with the term “customer experience”. It is the result of any...


This is how you find the best person for the job!

Few things can stress entrepreneurs and business owners as much as a vacant position. Whilst...


4 HR Trends you need to know about in 2018

The 21st century has brought about many changes, and in turn this has given birth...


Need a cure for that Payroll headache? AdminAssist to the rescue!

As an employee, payday is usually the happiest day of the month. However, for employers...


The busiest time of the year is approaching. Are you ready?

It feels like just yesterday when we were ringing in the new year! It’s hard...


Is “Steve Syndrome” getting the better of you?

We all know a guy like Steve. Steve who comes to work with a creased...


Pink is the new black this October

October marks International Breast Cancer Awareness Month. Breast cancer is a disease that affects millions...


This is why you need to give customers something worth Sharing

Social media has made work more fun. No one thought that it would be completely...


How to get the Party Started with the help of AdminAssist

“To achieve great things, two things are needed: a plan and not quite enough time”-...


4 Tips on how to improve your Email Inbox (and save time)

Email is an extremely useful communication tool in business; it’s less intrusive than a phone...


We share 5 steps that will have you ready for Spring in no time!

The cold weather is slowly leaving us, big winter jackets are going into storage, heaters...


This is why you need help planning your Summer Holiday

It’s officially spring and that means holiday season is upon us! Whether it’s a short...


Are you suffering from "Definition of Done" disorder?

Have you ever asked yourself the question ‘Why do I need a Virtual Assistant if...


Keep Calm – It’s the Middle of the Financial Year!

First of all, you might take comfort in the fact that even accounting professionals find...


This is how we know what you need when it comes to a Virtual Assistant

So, you want a business that supports your life, and not one that takes over...


3 Reasons you should take Women in Business Seriously

The world was fighting the biggest war that mankind had ever seen. On 6 June...


The Number 1 Reason YOU Need to be Confident when Outsourcing

Hiring or sourcing a service is a question of confidence. Confidence in yourself, that you...


Don’t just take our word for it, the proof is in the hiring!

No, it’s not another marketing strategy or a way of making you think differently about...


AdminAssist and the Public Sector

The Public Sector of any country can be a busy environment – a place where...



Contact Info

This email address is being protected from spambots. You need JavaScript enabled to view it.
Contact Number: 065 842 4644
Part-time assistants: Pretoria, South Africa
Virtual assistants: Planet Earth

Our Map